Research and Markets: Strong Growth of the Global M-Commerce Market.(Industry overview)

M2 PRESSWIRE-May 25, 2011-: Research and Markets: Strong Growth of the Global M-Commerce Market(C)1994-2011 M2 COMMUNICATIONS

RDATE:25052011

Dublin - Research and Markets

(http://www.researchandmarkets.com/research/ac3655/global_mobile_and) has announced the addition of the "Global Mobile and M-Commerce Trends 2011" report to their offering.

The Global Mobile and M-Commerce Trends 2011 report compiled by Hamburg-based market research firm yStats.com points out global developments of mobile communication and M-Commerce.

For this purpose, 42 nations in different regions of the world were analyzed using secondary market research tools. The results show that the major Asian markets are far ahead of their European counterparts when it comes to M-Commerce.

It is expected that revenue from M-Commerce will increase tenfold from 2010 to 2014 in the USA, where in 2011 the number of mobile Internet users is predicted to reach more than 100 million. A similar trend is shaping up in Latin America, where according to predictions in 2015 more than 450 million people will use cell phones.

Smartphones support the positive trend in Europe In the EU5 (Great Britain, Germany, France, Spain, Italy) more than 90 million individuals are expected to use mobile Internet by 2015. In Germany an M-Commerce boom is predicted spurred by the growing popularity of smartphones. In 2010, more than 20 % of all smartphone owners used their device on a regular basis to search for product information. In Great Britain M-Commerce revenue is expected to double over the next three years.

However, only a small percentage of the British population has previously used cell phones for their purchases. As demonstrated in the Global Mobile and M-Commerce Trends 2011 report by yStats.com, 10 % of all consumers in France used M-Commerce in 2010, while one quarter of mobile Internet users made purchases using their cell phones in the first half of 2010. In Sweden 20 % of the population accessed the Internet with a mobile device.

Asian markets are leading the M-Commerce trend In Japan almost 10 % of all mobile Internet users visited shopping portals using a cell phone in December 2010. In China M-Commerce accounted for 6 % of mobile Internet revenue. Thailand was, - followed by Indonesia - the leading Asian country where most users intended to use M-Commerce. Australia is also expecting a strong increase in M-Commerce for 2011. In South Africa 40 % accessed the Internet via cell phones in 2010.

Key Findings:

- In the US, M-Commerce sales are expected to increase tenfold between 2010 and 2014. Furthermore, the number of mobile Internet users is expected to reach more than 100 million in 2011, approximately one third of the total population.

- In Germany, M-Commerce is also predicted to boom. More than 20% of smartphone owners used their phone frequently for product information in 2010.

- M-Commerce sales in the UK are expected to more than double in the next three years. In 2009, 2% of the British population used their mobile to shop online, while approximately one third had Internet on their mobile device.

- In France, nearly 10% of consumers used M-Commerce in 2010. Moreover, one fourth of mobile Internet users have purchased a product with their mobile phone online in the first half of 2010.

- In December 2010, nearly 10% of the total mobile audience in Japan accessed Retail Sites with their mobile phones."

For more information visit http://www.researchandmarkets.com/research/ac3655/global_mobile_and

CONTACT:

Research and Markets

Laura Wood, Senior Manager,

press@researchandmarkets.com

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).